Why Your Business Should Use a Professional Email Service Like Microsoft 365

When you run a business, first impressions matter. One of the first things customers notice is your email address. If you’re using a free email like [email protected], it might send the wrong message. Customers might wonder if your business is trustworthy or if it’s even real. That’s where professional email services like Microsoft 365 come in — and they offer a lot more than just a good-looking email address.

Look Professional and Build Trust

Using a professional email, like [email protected], shows customers that you’re serious about your work. Studies show that 75% of people say a professional email address is important for building trust with a small business (GoDaddy, 2020).

Professional email services let you use your domain name (yourbusiness.com), which instantly makes you look more established. It’s a small change that can have a big impact on how customers see you.

Improve Email Deliverability

Email deliverability means making sure your emails actually land in your customers’ inboxes — not in the spam folder. Microsoft 365 has built-in tools that help with this.

When you use a free email provider, your messages might get flagged as spam, especially when you’re sending business emails. But Microsoft 365:

• Verifies your domain automatically
• Uses advanced security standards like SPF, DKIM, and DMARC
• Monitors for spam and phishing risks

These tools help protect your emails and make sure they get delivered safely. In fact, businesses that use trusted email platforms like Microsoft 365 see much higher deliverability rates — around 95% and above compared to much lower rates for free services (Validity, 2023).

Better Security for Your Business

Security matters, especially for small businesses. According to Verizon’s 2023 Data Breach Investigations Report, 43% of cyberattacks target small businesses. Microsoft 365 helps by offering features like:

• Spam filtering to block junk mail
• Data loss prevention to protect sensitive information
• Multi-factor authentication to keep your accounts safe

Free email services simply don’t offer the same level of protection. One hack could cost you money, time, and your reputation.

Easy to Use and Always Available

Professional email services are designed to be easy. With Microsoft 365, you can:

• Access your email on any device
• Use Outlook, one of the most trusted email apps
• Enjoy 99.9% guaranteed uptime, so your email is always available when you need it

Plus, Microsoft 365 also includes useful extras like cloud storage (OneDrive), Microsoft Word, Excel, and Teams — making it a complete business solution.